Survey Incentives for Higher Completion Rates
Giving the user an incentive to complete the survey can greatly increase your completion rates. It also helps you get consent, as they won't be giving up their data for free, they will be getting something in return. The incentives will vary from business to business, and could be anything like discounts, entry into a raffle, in-app goods or free month of service. Below are some examples of possible incentives for different industries.
Gaming Apps
Games are the easiest apps to implement survey incentives.
Survey vs Ads
Rather than earning $0.01 from a video ad, have the user complete a survey
In-App Goods
Give in-app goods or currency for the user completing a survey
Meditation, Mindfulness & Yoga Apps
These kind of apps either sell premium exercises or work with a subscription plan
Free Week
In exchange of a survey, get a week of subscription free
Free Exercise
In exchange of a survey completion, give an exercise free for a limited time or forever
E-Commerce Apps
E-commerce business need to be careful about their incentives and have upper monetary limits.
Discounts
Give 15% discount (up to $50) on next item purchased in exchange for a survey completion
Free Shipping
Provide free shipping on next item purchased in exchange for a survey completion
Financial Services and Banking
In the financial industry incentives can be more intricate.
Raffle
Get one entry to a raffle to win a MacBook, in exchange for a completed survey
Service Fees Waived
Service fees waived for your next transaction (upto $20), in exchange for a completed survey
Travel & Hospitality Apps
What could be better incentive than a cheap vacation.
Special Deals
Get a discounted price on a vacation, in exchange for completing a survey
Remove Ads
Remove ads for a week, in exchange for completing a survey
Food Delivery, Recipe & Dieting Apps
There are a wide range of incentives possible in food related apps. For example:
Free Delivery
Get free delivery from your next order, in exchange for a completed survey
Premium Recipe
Get a free premium recipe, in exchange for a completed survey
Retail & Groceries
Giving real world incentives will also help you get your customers to your store
Discount
$10 discount next time you go shopping, if you complete a survey
Points on Loyalty Card
Win 10% more point on your loyalty card for a week, if you complete a survey
Business, Productivity and SaaS
Incentives in this industry can be tied to an individual or the whole team.
Upgrade the Business Account
If a whole team fills out the survey, the business account will be upgraded to next tier for free for a month
Raffle
Get one entry to a raffle to win a MacBook, in exchange for a completed survey
Restaurants, Bars, Coffee Shops
Giving real world incentives will also help you get your customers into your premises
Free Drink
Get a free drink for completing a survey
Kids Eat for Free
Have your kid eat one meal item for free, in exchange for completing a survey
Workout, Fitness and Wellness Apps
These kind of apps mostly have a freemium model. You can buy select premium exercises or get the pro subscription plan
Free Day of Pro
Unlock the pro features for a day for free, for completing a survey
One Session of Video Training
Win a one-on-one session with a coach for completing a survey, also acting as a trial
Education, Learning and Self-Improvement Apps
Premium content and the chance to get in front of others are some incentives that can be used.
Premium Content
Access to premium content for a week, in exchange for a completed survey
Early Access
Early access to new content for a month, in exchange for a survey completion, in order get ahead of the competition in your career
Make Better Product Decisions
Know your users better to create a product that fits their needs.
