First Rule of Marketing: Know Your Users
InAppSurvey is a marketer's best friend as it allows them to get to know their users better. This enables them to know what kind of language and content to use, where they should advertise and who to target. The possibilities are endless!
Attribution
With iOS 14 its very difficult to understand which of your marketing efforts are more successful. You can circumvent the new restrictions by asking the users how they heard of your the app and which channel they converted from. You can even show the specific ads from that channel to learn which specific ad worked best on them. Asking further about their demographic information, and combining all of the above data together gives you your user acquisiton playbook!
Online Advertising
InAppSurvey will save you tons of money! Rather than experimenting with ads to figure out who your customer demographic is, what their interests are and where you can reach them, you can learn all of this via a series of surveys and use your advertising budget effectively. You can also test all ad copy and visuals to see which one is liked more before publishing them!
In-App Promotions and Sale Events
With InAppSurvey, you will know who to show which discounts, or which types of promotion would help increase your sales!
Push Notifications
When you know your users well, you know exactly what to send them in a push notification. You will be able to know which words or which style of communication resonates with your customer base!
Email Campaigns
Knowing the correct content and the right target users of your email campaign will increase your conversion rates. You can also optimize important metrics, such as email open rates by surveying your users about different types of subject lines without sending the experimentational and underperforming versions.
Offline Advertising
Through InAppSurvey you can learn which offline mediums your customers are exposed to. You can also test the visual contents to see which one resonates better with the users before putting out the offline ad.
