Surveys Users Actually Complete
Mobile apps are the most personal medium a company has to connect with their customers. Because of this, mobile surveys have a significantly higher completion rate. Combining this with the fact that you can survey someone while they are performing a relevant action on your app, not only increases the chance of them completing the survey, it also increases the quality of the answers. Compared to an email survey, or a web survey, InAppSurvey is superior from any point of view.